Sudarshan Birla

The Sleep Company

Product Manager I

Aug 2025–Ongoing

D2C sleep & comfort brand · 60L monthly visitors

• ·Owned the homepage and category-page roadmap, repositioning the brand's visual language and information architecture in partnership with design and engineering, driving a 30–40% increase in category page traffic and 3–4× uplift in user engagement.
• ·Independently diagnosed top-of-funnel drop-offs using GA4, scoped and drove a product listing page redesign from the ground up, and validated it through structured experiments, resulting in a 10–15% uplift in leads.
• ·Shipped SleeperCell, an AI pipeline that processes customer call recordings using a local stack, eliminating hours of manual work and giving cross-functional teams structured behavioral data to act on at zero recurring cost.
• ·Used analytics and consumer research to identify high-intent drop-offs, then scoped and ran structured experiments that reduced bounce rate 15–20% on key pages.
• ·Drove The Sleep Company's first full design system from a product lens, including a design.md, enabling AI-assisted workflows across product and engineering teams.

Shiprocket

Product Specialist

Aug 2023–Jul 2025

D2C logistics & commerce enablement

• ·Owned end-to-end product requirements for the checkout customization framework, defining custom system states to address diverse client needs, enabling B2B scalability and improving onboarding efficiency.
• ·Identified and prioritized checkout drop-off points through funnel analysis, wrote and tested hypotheses independently, and ran A/B tests that drove an 8–12% increase in conversion rates.
• ·Led a project to improve the on-site D2C experience through a frictionless login journey, resulting in a 12–15% reduction in drop-off rates and increased customer satisfaction.

Shiprocket

Product Management Intern

May 2023–Jul 2023

D2C logistics & commerce enablement

• ·Defined and drove product requirements for an intuitive e-commerce product page and mini-cart, integrating the checkout experience to reduce friction and drive conversions.
• ·Reimagined the mobile checkout experience by minimizing cognitive load, resulting in improved user retention.
• ·Owned the Cargo app MVP end-to-end, unifying hyperlocal logistics on a single platform focused on user simplicity.

uFaber

Product Research Intern

Mar 2023–Apr 2023

EdTech

• ·Conducted in-depth market research and competitor analysis on scholarship management platforms to identify user needs and opportunities for differentiation.
• ·Provided actionable insights to drive product innovation and strategic decision-making.

Meowmbai

2025

Street-cat mapping platform · Solo founder

• ·Founded and grew a street-cat mapping platform from a passion project to 20,000+ users and 1,700+ cats mapped across Mumbai, earning 7 organic press features including The Independent, India Today, The Print, Mumbai Mirror (incl. a video interview), and Free Press Journal, with zero PR spend.
• ·Identified feeding logs as the strongest retention driver among all user actions, and prioritized a feeding-notification loop and sponsorship feature on that insight.
• ·Scoped and locked a Phase 01 for Meowmbai's mobile app, sequencing pan-India app-first expansion behind proven core-platform parity.
• ·Formalized partnership terms (credit, exclusivity, attribution) in writing with 2 live partners, converting an initial 500-food-packet supply gift from FurFly into a recurring commercial relationship.
• ·Structured a zone-based data-sharing integration with an NGO partner (The Feline Foundation) spanning multiple zones.
• ·Built a unified leads dashboard consolidating every partnership and user entry point into one tracked view, replacing scattered inbound channels.

Indian Institute of Technology Guwahati

2019–2023

B.Tech

The Business of Product Management

2024

Product Management Course

Google UX Design

2022

UX Design Certificate