Sudarshan Birla
Open to work

Product Manager · IIT Guwahati

I shape products that
convert, retain, and compound.

3+ years building product experiences across commerce, D2C, and AI-first systems.

30–40% category traffic lift, The Sleep Company20,000+ users on Meowmbai, a weekend project

Featured in The Independent, India Today, The Print +4 more

30–40%

Increase in category traffic at The Sleep Company (60L monthly visitors)

3–4×

Uplift in user engagement through brand redesign

10–15%

Lead uplift after PLP UX redesign & A/B validation

8–12%

Checkout conversion improvement at Shiprocket

Work

Weekend project, national press

Meowmbai went from a 2-week build to 20,000+ users and 7 press features.

Read the case study →
20,000+Users
1,700+Cats Mapped
7Press Features
$0API Cost

As seen in The Independent · India Today · The Print · Mumbai Mirror · Free Press Journal · Pudhari News · Jagran Josh

How I Work

Design for
outcomes,
not outputs.

  • 01

    Size the opportunity first

    The biggest design decision is which problem to solve. I start with data and business context before touching a canvas.

  • 02

    Define the one metric

    I design the shortest path a user can take to move it, and validate the direction before investing in polish.

  • 03

    Ship in rounds, measure each

    Real data decides, not opinion. Every experiment feeds back into the next design decision.

01My AI Product Framework

How I work with AI without losing my judgment as a product manager.

From realusersAI's bestguessGrade

01

Grade the output

Tag AI output as real data, pattern, or best guess before it shapes the work.

“Make it fast”“Make it safe”tension

02

Catch the false clarity

AI averages and resolves tension into false consensus. Find the tradeoff it buried.

What if theuser is wrong?What's theopposite view?Where doesit break?

03

Own the decision

Push it from every angle — what breaks, what's the opposite view — then own what survives.

Open to the
right opportunity.

Looking for product management roles at the intersection of AI and human experience, where work actually ships.